The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

Gartner’s Hype Cycle 2010

The concept of the Gartner Hype Cycle is pretty simple. Basically what this chart shows is that emerging technology follows a predictable path. Obviously it starts with inception, and then quickly ascends to an inflated hype status. After coming down to earth, the technology over-corrects on the downside after not meeting the inflated expectations placed upon it. Finally, it grows into a productive technology, at which point it is considered ‘mature.’ . . . → Read More: Gartner’s Hype Cycle 2010

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

I’ve long been a proponent of testing websites. In my own experience I’ve seen many examples of seemingly minuscule changes having a huge impact on conversions, and ever since the first test I conducted I’ve been fascinated-almost obsessed-with the power of testing. . . . → Read More: Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

Web Analytics – Are They For You?

Web Analytics are a very powerful, but often overlooked, tool allowing you to gain valuable insights about your website users. But are they necessary for your site? . . . → Read More: Web Analytics – Are They For You?