The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

The Golden Age of Mobile – How Deep Do You Need to Dive?

Every company needs a website right? That’s just something companies do, along with a Facebook page, twitter account, blog, widget, YouTube channel, mobile website and mobile app, right? It’s just a cost of doing business. That’s a bold statement, and mentions a plethora of marketing channels which won’t all be covered today, but it’s . . . → Read More: The Golden Age of Mobile – How Deep Do You Need to Dive?

How to get more freelance work

Freelance is a tricky subject for most. It seems some people always have more than they can handle, while others can’t seem to find any. Here are my rules to live by, and how I keep the freelance steady. . . . → Read More: How to get more freelance work

Gartner’s Hype Cycle 2010

The concept of the Gartner Hype Cycle is pretty simple. Basically what this chart shows is that emerging technology follows a predictable path. Obviously it starts with inception, and then quickly ascends to an inflated hype status. After coming down to earth, the technology over-corrects on the downside after not meeting the inflated expectations placed upon it. Finally, it grows into a productive technology, at which point it is considered ‘mature.’ . . . → Read More: Gartner’s Hype Cycle 2010

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

I’ve long been a proponent of testing websites. In my own experience I’ve seen many examples of seemingly minuscule changes having a huge impact on conversions, and ever since the first test I conducted I’ve been fascinated-almost obsessed-with the power of testing. . . . → Read More: Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

Technology and Advertising… Can’t We All Just Get Along

While I’ve heard for years that technology is having a negative impact on advertising, I believe Tom Martin hit the nail on the head when he said “Technology doesn’t kill advertising. Bad advertising kills advertising…” . . . → Read More: Technology and Advertising… Can’t We All Just Get Along

The Value in a Brand Name

There was a good post over at Mashable today called What’s the Value in a Brand Name? Working for an advertising agency, the term “Brand Awareness” is thrown around quite often. And even if people don’t know exactly what it means, they know it’s important.

I like the definition given in the aforementioned post . . . → Read More: The Value in a Brand Name

Social Media Revolution

Many of you have already seen the Social Media Revolution video. For those not paying attention to the industry, it’s a rather startling jumble of statistics aimed at convincing you that you need to be involved in social media. I won’t go into all my thoughts on this topic right now, but did want to make everyone aware that there’s now a follow-up video with even more mind-boggling statistics. . . . → Read More: Social Media Revolution

Getting started with Business Blogging

Even though many “experts” call blogging a thing of the past, it’s popularity and unfazed growth show that blogging is, and will continue to be, a major part of the internet for years to come. Marketers should take note, and think about what a corporate blog can do for you. . . . → Read More: Getting started with Business Blogging

Should SEO be outsourced or an in-house initiative?

Search Engine Optimization (SEO) is one of the biggest buzzwords of the year, probably only behind Social Media. However, though most marketers know they need it, few really understand how it works. One question I get a lot is “should I hire an agency or consultant to do SEO or get someone on my staff trained?” This post attempts to shed some insight into that question. . . . → Read More: Should SEO be outsourced or an in-house initiative?