Hulu – Interactive Advertising

Hulu has implemented an interactive, adaptive ad feedback Hulu has incorporated into many of their video streams. While not a new concept, Hulu’s is the first implementation of this idea that I think really hits the nail on the head. Apart from their own demographic analysis, you also get to give feedback telling Hulu what ads you feel are relevant. . . . → Read More: Hulu – Interactive Advertising

Web Analytics – Are They For You?

Web Analytics are a very powerful, but often overlooked, tool allowing you to gain valuable insights about your website users. But are they necessary for your site? . . . → Read More: Web Analytics – Are They For You?