The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

Social Media Revolution

Many of you have already seen the Social Media Revolution video. For those not paying attention to the industry, it’s a rather startling jumble of statistics aimed at convincing you that you need to be involved in social media. I won’t go into all my thoughts on this topic right now, but did want to make everyone aware that there’s now a follow-up video with even more mind-boggling statistics. . . . → Read More: Social Media Revolution

Getting started with Business Blogging

Even though many “experts” call blogging a thing of the past, it’s popularity and unfazed growth show that blogging is, and will continue to be, a major part of the internet for years to come. Marketers should take note, and think about what a corporate blog can do for you. . . . → Read More: Getting started with Business Blogging