The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

The Golden Age of Mobile – How Deep Do You Need to Dive?

Every company needs a website right? That’s just something companies do, along with a Facebook page, twitter account, blog, widget, YouTube channel, mobile website and mobile app, right? It’s just a cost of doing business. That’s a bold statement, and mentions a plethora of marketing channels which won’t all be covered today, but it’s . . . → Read More: The Golden Age of Mobile – How Deep Do You Need to Dive?

Get your ideas on paper with Slickplan

Recently I found a super simple tool online that makes it very easy to create a sitemap. Slickplan couldn’t be easier to use, even for the technically illiterate. . . . → Read More: Get your ideas on paper with Slickplan

Gartner’s Hype Cycle 2010

The concept of the Gartner Hype Cycle is pretty simple. Basically what this chart shows is that emerging technology follows a predictable path. Obviously it starts with inception, and then quickly ascends to an inflated hype status. After coming down to earth, the technology over-corrects on the downside after not meeting the inflated expectations placed upon it. Finally, it grows into a productive technology, at which point it is considered ‘mature.’ . . . → Read More: Gartner’s Hype Cycle 2010

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

I’ve long been a proponent of testing websites. In my own experience I’ve seen many examples of seemingly minuscule changes having a huge impact on conversions, and ever since the first test I conducted I’ve been fascinated-almost obsessed-with the power of testing. . . . → Read More: Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

Web Analytics – Are They For You?

Web Analytics are a very powerful, but often overlooked, tool allowing you to gain valuable insights about your website users. But are they necessary for your site? . . . → Read More: Web Analytics – Are They For You?

5 Lightweight CMS Alternatives for Small Businesses

As a follow-up to my post What Platform/Language/Technology Should Your Website Be Built With I wanted to pass on a link to a useful blog post I found:

http://www.openforum.com/idea-hub/topics/technology/article/5-lightweight-cms-alternatives-for-small-businesses-christina-warren

If you’re trying to build your website by yourself, these tools could help!

What Platform / Language / Technology Should Your Website Be Built With

Although marketers and business owners usually want to be hands-on when it comes to building their company’s website, very few take the time to research or ask questions about the technologies that will be used. While it’s not your job, nor the best use of your time, to dedicate yourself to figuring out the intricacies and nuances of the available technologies, understanding a few basic principles may save you time, money, and headaches in the future. . . . → Read More: What Platform / Language / Technology Should Your Website Be Built With