Social Media Revolution

Many of you have already seen the Social Media Revolution video. For those not paying attention to the industry, it’s a rather startling jumble of statistics aimed at convincing you that you need to be involved in social media. I won’t go into all my thoughts on this topic right now, but did want to make everyone aware that there’s now a follow-up video with even more mind-boggling statistics. . . . → Read More: Social Media Revolution

My Blog’s First Comments! Too Bad It Was Comment Spam

Today this blog reached an important milestone! I opened my email client to discover that I had a comment pending moderation, my very first comment! As I suspected though, it was actually comment spam, a spamming technique used to artificially inflate the search engine ranking of the spammer’s site. By tonight, I had received my second comment spam. . . . → Read More: My Blog’s First Comments! Too Bad It Was Comment Spam

Getting started with Business Blogging

Even though many “experts” call blogging a thing of the past, it’s popularity and unfazed growth show that blogging is, and will continue to be, a major part of the internet for years to come. Marketers should take note, and think about what a corporate blog can do for you. . . . → Read More: Getting started with Business Blogging

Should SEO be outsourced or an in-house initiative?

Search Engine Optimization (SEO) is one of the biggest buzzwords of the year, probably only behind Social Media. However, though most marketers know they need it, few really understand how it works. One question I get a lot is “should I hire an agency or consultant to do SEO or get someone on my staff trained?” This post attempts to shed some insight into that question. . . . → Read More: Should SEO be outsourced or an in-house initiative?

Hulu – Interactive Advertising

Hulu has implemented an interactive, adaptive ad feedback Hulu has incorporated into many of their video streams. While not a new concept, Hulu’s is the first implementation of this idea that I think really hits the nail on the head. Apart from their own demographic analysis, you also get to give feedback telling Hulu what ads you feel are relevant. . . . → Read More: Hulu – Interactive Advertising

Web Analytics – Are They For You?

Web Analytics are a very powerful, but often overlooked, tool allowing you to gain valuable insights about your website users. But are they necessary for your site? . . . → Read More: Web Analytics – Are They For You?

5 Lightweight CMS Alternatives for Small Businesses

As a follow-up to my post What Platform/Language/Technology Should Your Website Be Built With I wanted to pass on a link to a useful blog post I found:

http://www.openforum.com/idea-hub/topics/technology/article/5-lightweight-cms-alternatives-for-small-businesses-christina-warren

If you’re trying to build your website by yourself, these tools could help!

What Platform / Language / Technology Should Your Website Be Built With

Although marketers and business owners usually want to be hands-on when it comes to building their company’s website, very few take the time to research or ask questions about the technologies that will be used. While it’s not your job, nor the best use of your time, to dedicate yourself to figuring out the intricacies and nuances of the available technologies, understanding a few basic principles may save you time, money, and headaches in the future. . . . → Read More: What Platform / Language / Technology Should Your Website Be Built With