The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

The Golden Age of Mobile – How Deep Do You Need to Dive?

Every company needs a website right? That’s just something companies do, along with a Facebook page, twitter account, blog, widget, YouTube channel, mobile website and mobile app, right? It’s just a cost of doing business. That’s a bold statement, and mentions a plethora of marketing channels which won’t all be covered today, but it’s . . . → Read More: The Golden Age of Mobile – How Deep Do You Need to Dive?

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

I’ve long been a proponent of testing websites. In my own experience I’ve seen many examples of seemingly minuscule changes having a huge impact on conversions, and ever since the first test I conducted I’ve been fascinated-almost obsessed-with the power of testing. . . . → Read More: Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

Technology and Advertising… Can’t We All Just Get Along

While I’ve heard for years that technology is having a negative impact on advertising, I believe Tom Martin hit the nail on the head when he said “Technology doesn’t kill advertising. Bad advertising kills advertising…” . . . → Read More: Technology and Advertising… Can’t We All Just Get Along

Social Media Revolution

Many of you have already seen the Social Media Revolution video. For those not paying attention to the industry, it’s a rather startling jumble of statistics aimed at convincing you that you need to be involved in social media. I won’t go into all my thoughts on this topic right now, but did want to make everyone aware that there’s now a follow-up video with even more mind-boggling statistics. . . . → Read More: Social Media Revolution

Getting started with Business Blogging

Even though many “experts” call blogging a thing of the past, it’s popularity and unfazed growth show that blogging is, and will continue to be, a major part of the internet for years to come. Marketers should take note, and think about what a corporate blog can do for you. . . . → Read More: Getting started with Business Blogging