The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

My Blog’s First Comments! Too Bad It Was Comment Spam

Today this blog reached an important milestone! I opened my email client to discover that I had a comment pending moderation, my very first comment! As I suspected though, it was actually comment spam, a spamming technique used to artificially inflate the search engine ranking of the spammer’s site. By tonight, I had received my second comment spam. . . . → Read More: My Blog’s First Comments! Too Bad It Was Comment Spam

Getting started with Business Blogging

Even though many “experts” call blogging a thing of the past, it’s popularity and unfazed growth show that blogging is, and will continue to be, a major part of the internet for years to come. Marketers should take note, and think about what a corporate blog can do for you. . . . → Read More: Getting started with Business Blogging

Should SEO be outsourced or an in-house initiative?

Search Engine Optimization (SEO) is one of the biggest buzzwords of the year, probably only behind Social Media. However, though most marketers know they need it, few really understand how it works. One question I get a lot is “should I hire an agency or consultant to do SEO or get someone on my staff trained?” This post attempts to shed some insight into that question. . . . → Read More: Should SEO be outsourced or an in-house initiative?