The Importance of Assigning Value to Conversions

Entire industries have been built on online conversions. From click-through rate, to lead generation forms, and all the way to purchasing a product online. Conversion is one of the most used buzzwords in digital marketing-and something that can be defined many different ways-and it’s what we all strive for when designing and building our . . . → Read More: The Importance of Assigning Value to Conversions

The Golden Age of Mobile – How Deep Do You Need to Dive?

Every company needs a website right? That’s just something companies do, along with a Facebook page, twitter account, blog, widget, YouTube channel, mobile website and mobile app, right? It’s just a cost of doing business. That’s a bold statement, and mentions a plethora of marketing channels which won’t all be covered today, but it’s . . . → Read More: The Golden Age of Mobile – How Deep Do You Need to Dive?

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

I’ve long been a proponent of testing websites. In my own experience I’ve seen many examples of seemingly minuscule changes having a huge impact on conversions, and ever since the first test I conducted I’ve been fascinated-almost obsessed-with the power of testing. . . . → Read More: Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

5 Lightweight CMS Alternatives for Small Businesses

As a follow-up to my post What Platform/Language/Technology Should Your Website Be Built With I wanted to pass on a link to a useful blog post I found:

http://www.openforum.com/idea-hub/topics/technology/article/5-lightweight-cms-alternatives-for-small-businesses-christina-warren

If you’re trying to build your website by yourself, these tools could help!

What Platform / Language / Technology Should Your Website Be Built With

Although marketers and business owners usually want to be hands-on when it comes to building their company’s website, very few take the time to research or ask questions about the technologies that will be used. While it’s not your job, nor the best use of your time, to dedicate yourself to figuring out the intricacies and nuances of the available technologies, understanding a few basic principles may save you time, money, and headaches in the future. . . . → Read More: What Platform / Language / Technology Should Your Website Be Built With